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Master Auto Repair Becomes an AskPatty.com Certified Female Friendly® Service Center Group
Master Auto Repair joins with AskPatty.com to offer services designed with women consumers in mind
Master Auto Repair is proud to announce they are ready to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly locations in North America. Team members at Master Auto Repair have completed a training and certification process to provide a Certified Female Friendly experience that exceeds women’s expectations.
Mike Najjar, owner of Master Auto Repair, says: “When I first heard about AskPatty.com, I thought the training could help us better serve our female customers. After completing the entire training course, I now realize the AskPatty.com program will help us do a better job with ALL our customers.”
To become AskPatty.com Certified Female Friendly, Master Auto Repair personnel completed an extensive training program on how to best serve women. Master Auto Repair employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Master Auto Repair will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Master Auto Repair’s commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Master Auto Repair has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their micro-site here.
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